October 20, 2021

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Too Orangey For Business

Soon after rebranding, Ciccarelli’s Gelateria no more time for sale in Hallowell

HALLOWELL — Ciccarelli’s Gelateria, previously regarded as Ciccarelli’s Industry, Deli & Gelato, is no extended for sale after the enterprise rebranded to concentration more on gelato previously this 12 months.

The small business is owned by the partner and spouse workforce of Michelangelo and Elizabeth Ciccarelli of Farmingdale. Ahead of they bought the enterprise at 153 H2o St. in Oct 2020, it was Boynton’s Sector for 84 several years.

The house owners set the organization on the current market approximately four months after buying it, even so after 1 prospective sale fell by, they opted to rebrand with a heavier emphasis on gelato.

“It was just a change in situation,” claimed Michelangelo Ciccarelli. “My spouse will help out now. My children help out now. It was a dynamic adjust, and we’re executing extra on the gelato facet now.”

Initially, he said the business was a lot more of a “corner market,” and while they experienced normally planned to market gelato at the organization, they at first tried to mesh it jointly with groceries and everything else provided at the store.

“That didn’t function out,” Ciccarelli claimed, “and that’s when we tried using to sell it.”

He reported they shut Ciccarelli’s Marketplace, Deli & Gelato all-around April to get their feet back again beneath them. It reopened as Ciccarelli’s Gelateria in June. The rebranded small business has a heavier emphasis on gelato, no longer sells groceries, but still sells tobacco. Hunting forward, he stated he options to receive an liquor license for the institution.

The retail outlet gives dairy-totally free sorbetto for lactose-intolerant consumers, sorbetto and gelato shakes gelato cakes, cookies and ice product, and affogato, which Ciccarelli described as a double shot of espresso with gelato.

“We variety of exploded on the gelato aspect,” he explained.

The retail outlet nonetheless presents pizza, along with chilly and incredibly hot sandwiches.

“Just fast issues for downtown people today who have to have a speedy lunch,” Michelangelo Ciccarelli reported, introducing that the business also presents delivery by using the DoorDash app.

He said rebranding the retail store and switching the identify posed a significantly larger obstacle than the COVID-19 pandemic.

“One of the good reasons the retail outlet was sustainable in the course of the pandemic was mainly because people today desired to store some location more compact and close by,” Michelangelo Ciccarelli said. “It was not the size of Walmart it is a position that could only have 10 people or so at a time, which designed them extra comfortable.”

The store was transformed and painted, and new seating was additional.

“One facet is additional like a cafe in which you can occur in and get a gelato shake and hold out with your pals,” Michelangelo Ciccarelli explained.

Upcoming yr, he said he’s hoping to acquire a gelato trailer and eventually offer catering.

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