October 19, 2021

Vibe Wiki

Too Orangey For Business

Shiny invests in tools, technologies and individuals

Reading through Time: 3 minutes

(Submitted by Shiny)

Delaware-centered artistic company, Shiny, designed a daring shift through the uncertainty of the pandemic by investing in new applications and technologies, and most importantly, the staff. The danger paid out off. Scopes of get the job done expanded and new jobs were born across current clientele this kind of as W.L. Gore, a top sensible residence brand, USI Affinity, and one particular of the prime 3 Economic Solutions brand names on the Fortune 500. To assistance the accelerated expansion, the company announces a number of new hires and promotions.

To additional bolster Shiny’s innovative abilities, Jonathan Weiss joins Shiny as Affiliate Innovative Director. Weiss delivers a strong structure portfolio with in excess of 10 a long time of model practical experience in graphic, website, and visible structure, person encounter, branding, and social media. Prior to signing up for Shiny, Weiss created for workplace provides and retail models like Office environment Depot and Clothpromotions As well as. Weiss will be dependable for primary all ux, layout, and material on the Fortune 500 Monetary Solutions corporation, in partnership with Shannon Stevens, Companion, Imaginative Director.

Weiss, still left and Fetow

As their client roster expands, Shiny strengthened the Customer Providers department with two new hires. Bryn Fetrow joins as Senior Account Director to head up some of the agency’s important accounts. With a diversified track record in task management and media across environmentals, buyer packaged products, and prescribed drugs, Bryn will be responsible for main the demand on a selection of accounts, including W.L. Gore and a top smart dwelling brand. She joins most not too long ago from AmeriGas and prior to that, Publicis’ Zenith. Shiny also brings Sarah Burton to the Shopper Providers crew. A current graduate of Elon University, Sarah will assistance the major Fortune 500 Fiscal Expert services account as Assistant Account Supervisor.

Group member promotions understand the ongoing do the job to accelerate growth and achievements. Joe Johnson, previous Account Director, is now Senior Account Director. Joe qualified prospects a person of Shiny’s largest Fortune 500 financial products and services accounts. Also currently being promoted is Colleen Gritt, from Account Coordinator to Job Manager.

Shannon Stevens, Partner and Inventive Director stated, “We have bold designs for Shiny’s upcoming and the development coming out of 2020 unquestionably puts us on that favourable trajectory. The staff is thrilled to welcome new workforce customers that convey distinctive perspectives, thoughts, and skillsets to an currently seasoned team. We can not wait to see their effect on our client’s brands making get the job done that matters.”

Even with performing towards the lots of challenges that 2020 introduced on, Shiny’s substantial-scale capabilities and little agency agility placed them in a position to protected new client wins. Pitched, signed and executed 100% remotely, Finite Carbon, North America’s foremost developer and provider of forest carbon offsets, referred to as on Shiny to brand name and start a new presenting, the to start with in the class. CSC Station, a modern-day coworking place in Wilmington, and Delaware buying chain ShopRite were being amongst other new business enterprise wins that were being reached remotely and in the end offered the require for several strategic pivots to adjust to the health, cost-effective and environmental crises transpiring in the earth. These successes authorized Shiny to give back again to the community all through a time of disaster. Donations to the Delaware Foodstuff Lender and other charitable organizations were being handpicked by Shiny workforce that are held around and dear to their hearts.

“We are business believers in employing intelligent layout and authentic participating interaction to supply approach that performs and concepts that transfer folks to motion. By leveraging our area and measurement, we have the competitive benefit to be a robust and nimble workforce servicing some of the nation’s most highly regarded brand names. And since of this, our staff, client results, and overall organization is flourishing,” stated Katy Thorbahn, Shiny Spouse and Handling Director.

Shiny’s award-successful work for shopper and b to b brands spans verticals and is recognized in respected courses with the likes of The Stevie Awards, Addy’s, Dead Do the job Awards, MarComms and American Promotion Awards.