Weezmo’s Answer Connects the On-line Consumer Journey with In-Retail outlet Buys
HERZLIYA, Israel, July 14, 2021 /PRNewswire/ — Nayax Ltd. (TASE: NYAX), the leading cashless solution service provider, announced nowadays the acquisition of Weezmo, a technological know-how begin-up concentrated on connecting the on line purchaser journey with in-retail outlet buys, making improved purchaser experience and increased gross sales for merchants. With the support of Weezmo technology, companies can link their online advertising and marketing endeavours to physical purchases at points of sale. This tracks the finish getting approach, when measuring the affect of digital advertising on all on line and offline income. Applying synthetic intelligence, Weezmo consumers achieve a improved comprehending of buyers and marketing campaign effectiveness, leading to rising profits. This all results in considerable increases in ROI, thanks to the skill to website link all the information and facts from the retailer to consumer conduct on line and translate organization insights into useful execution. The electronic receipt by itself is an engaging knowledge for the buyer, that contains custom made income features, online games, feedback, video and additional.
Weezmo’s buyers are primarily based in Israel and during the environment, and consist of this sort of well-known makes as Tremendous-Pharm, Office environment Depot, McDonald’s, IKEA, H&O, Mahsanei Hashmal, Manufacturing facility 54, Pizza Hut and H&M. With Nayax proven and providing in more than 65 nations around the world, the goal is to continue expanding Weezmo activity appreciably into markets close to the world. These shoppers have loved the success yielded by integrating Weezmo’s engineering into their buyer journey map. Shopper organizations are observing enhanced consumer purchasing although fortunately minimizing squander to shrink their environmental footprint.
“As aspect of our strategic approach aimed at producing a individual and appropriate client expertise, and in line with H&M’s sustainability agenda, we selected to put into action the Weezmo platform in the H&M Group’s brand names in Israel,” states Ronit Gottfried-Nissani, VP of Advertising for the H&M Team. “The versatility and innovative resources authorized us to improve the shopper practical experience and see small business growth.”
Weezmo was founded in 2015 by Shai Raiten and Sasha Glazman, programmers whose professional paths crossed many periods more than the several years. Whilst the preliminary idea for Weezmo was to address the trouble of paper receipts and their effect on the environment, around time, the strategy grew into its current incarnation.
“We are quite psyched to be a part of Nayax,” claims Shai Raiten, CEO of Weezmo. “Weezmo is a complementary alternative to Nayax’s highly developed payment service and is as a result an perfect partner to satisfy all of Weezmo’s capabilities: a one-prevent shop solution for stores that makes it possible for them to correctly evaluate technologies. Nayax’s expenditure and international existence will permit Weezmo to get to new markets.”
“As Nayax expands into other marketplaces and gives alternatives to attended and semi-attended marketplaces, we see the acquisition of Weezmo as an remarkable know-how remedy to offer you suppliers, which dovetails flawlessly with our present portfolio of goods and methods,” comments Yair Nechmad, CEO, Nayax. “Shai Raiten and Sasha Glazman have designed a deceptively straightforward-to-use alternative that guarantees to revolutionize the way companies method their on-line internet marketing of in-store purchases, and we’re psyched to see the success.”
Nayax is a worldwide retail enablement system designed to aid retailers scale their business enterprise. Nayax provides a comprehensive alternative like localized cashless payment acceptance, telemetry, computer software administration suite, and purchaser engagement instruments, enabling merchants to conduct commerce any where, at any time. What commenced as an unattended retail option has remodeled into a in depth option focused on our customers’ development. Right now, Nayax has 10 world-wide offices, over 400 personnel, connections to more than 80 payment providers and integrations, and is a acknowledged payment institution all over the world. As a world wide enterprise, Nayax’s goal is to increase our customers’ product sales and operational effectiveness. Check out www.nayax.com for more details.
Ahead looking assertion
The information and facts included in this push release includes, or might be deemed to include, ahead-looking statements (as outlined in the U.S. Personal Securities Litigation Reform Act of 1995 and the Israeli Securities Law, 1968). Mentioned ahead-on the lookout statements are topic to uncertainties and assumptions and the true results may possibly materially vary. All ahead-searching statements in this push launch are based mostly on facts available to Nayax on the date hereof. All created or oral ahead-wanting statements attributable to Nayax are expressly skilled in their entirety by the variables referred to previously mentioned. Nayax does not intend to update these forward-wanting statements
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